Social media has seen a tremendous increase in popularity over the last few years. Nearly everyone has an account that allows them to interact, learn new things and keep up with the latest trends. Social media platforms such as Facebook, Instagram and TikTok are effective in promoting different services.
It’s no surprise that influencers are now employed by companies of different sizes. Companies have also tapped influencers to market their products and services.
Recent research has shown that influencers have a rate of effectivity around 80%. 86% of companies who have invested in influencers plan to continue doing so over the next few years. This shows that social media advertising isn’t going away anytime soon.
There are many marketing campaigns you can use to get started with your company. These campaigns can be used by growing companies until they have established themselves in the social media space. We have created 4 types of influencer marketing campaigns which are both effective, affordable, up-to-date, and cost-effective.
Product Placement
The simplest way that an influencer can help your product market is through product placement. You send your product to an influencer in your niche. If clothes are your product you might send them to someone who is well-known for their fashion sense.
Followers will be redirected directly to your account or page by clicking on the links. For more attention-grabbing posts that highlight your products, make sure you use an online background removal tool.
Because some people are happy to receive the products for free, other influencers won’t charge companies. Product placement is one of the most cost-effective influencer marketing campaigns you can do.
Sponsored Review or Content
Sponsored content means that you sponsor an influencer to talk about your company. If you own a restaurant, you might invite influencers to visit your establishment and offer them the best-sellers.
An influencer must provide a detailed review of their experience. This is usually done in the form a video or blog post. Research shows that 88% of people trust reviews from influencers as much as they trust recommendations from friends.
This marketing campaign is considered the most successful because it allows readers or followers to experience your product through an influencer’s review. If your company sells products, they may be able to send them some unboxing videos that they can share.
Contests and Giveaways
You can opt for this campaign to tap on an influencer and host a giveaway/contest where you will be the Sponsor. It is important that contest or giveaway winner has engaged with you at least once and follows your account.
This is a great way to increase your followers and possibly attract new customers. This is a common problem. Your followers may unfollow you after the contest or giveaway results. Make sure you have enough content on your page to sustain the influx of new followers after the contest or giveaway.
Brand Ambassadorship
A brand ambassadorship is a relationship that lasts a lifetime with an influencer. You are making your influencer the brand ambassador by making them your face. Be sure to choose one that reflects your brand’s values.
An influencer can be given a discount code, or an affiliate link. You compensate them based on how many people have used the codes or links. This is a great way to gauge how effective your brand ambassadorship is.
Conclusion
Over the last few years, social media has seen a rise in popularity and new marketing methods have been developed. Recent research has shown that influencer marketing is far more effective than traditional advertising. You can collaborate with influencers, regardless of how big or small your brand is, if you want to grow your brand and especially your online presence which is essential these days.
Even if your budget is limited, there are many marketing campaigns you can run. You can place your product on an influencer’s story or post, sponsor content, or give away/contest prizes. Finally, brand ambassadors can help you market and promote your brand in a more permanent way.