Starting with the creation of your website, the next crucial stage in your entire digital marketing plan is to optimise it and increase its search ranking on Google with SEO strategies such as On-page SEO, Off-Page SEO, and Technical SEO. If you search for your website on Google and it does not appear, there are the top 8 basic reasons.
1. The Website You Have is Too New
It takes Google several days, or possibly a few weeks, to identify and display a newly developed website in Google search results. If you have newly launched your website, it may take some time for it to be found and displayed in Google search results.
2. You Need to Add More Relevant Keywords to Your Website Content
Google uses keywords on your website to gain textual knowledge of your products or services and will display your website in search results based on this understanding. Your website will not appear in search results for related queries if you do not include relevant keywords.
3. Google Search Results Have Blocked Your Website
The meta tag ‘Noindex’ instructs crawlers such as Googlebots not to display a webpage in Google search results. If you have selected ‘noindex’ for your entire website or certain webpages, neither the entire website nor these pages will display in search results.
To avoid this problem, make sure that the webpages you wish to display in search results do not include ‘noindex’ in their meta tag.
4. Fewer Quality Backlinks on Your Website
Google determines the significance of your website based on the number of high-quality backlinks it receives. Your website will appear more important to Google and have a greater chance of appearing in search results if it receives more backlinks. On the other hand, if your website is new and doesn’t have enough backlinks, Google may consider it as unimportant and not show it in search results.
5. Maybe Your Website Has Been Penalized
Listen, some industries will be more difficult to rank for than others.
It will be difficult for an agency to rank for inbound marketing-related searches, for example. (Think about it: we’re a group of marketers discussing marketing. We’re all competing for many of the same keywords.
But how many blast-resistant building manufacturers, for example, are embracing the creation of this content on their websites? Most likely not as many, if any at all. Those people don’t usually spend much time marketing; instead, they build portable buildings that save people’s lives in the event of an oil refinery explosion.
6. It’s a highly competitive market for you
If you use “unethical” or “black hat” SEO techniques, Google may penalise your website and restrict it from showing up in search results. Google will penalise you for using unethical SEO techniques like buying low-quality backlinks or stuffing your website’s content with keywords. A complete SEO audit is the best approach to determine whether your website has been penalised as a result of bad SEO techniques.
7. It’s been a while since you published
As you can see above, simply publishing blogs every week is insufficient if they are of poor quality. However, even optimised content must be published on a regular basis if search rankings are to improve.
There are numerous reasons why we recommend publishing at least two to three pieces of new content per week as content trainers at IMPACT. For one thing, it keeps you in front of your prospects and top of mind for those who are already familiar with you. It shows them that you are still relevant.
8. There are Duplicate Content Issues on the Website
When two URLs lead to the same or nearly identical web page, that is considered duplicate content. Similar to having two copies of the same book on your bookshelf, duplicate content tends not to be indexed by Google because it takes up unneeded space in their index. Instead, it usually only indexes the canonical version that you specify. Your website no canonical is specified, Google attempts to find the best version of the page to index. and your content is similar to that of another website, your website will most likely not appear in Google search results. And if you want a website or Digital marketing service to get ranked on Google search results, you can choose “Website Drona” We provide both services at an affordable price. Get your website rank on Google with us. For more information, you can email us at: firstname.lastname@example.org