People who have seen the clip call it “spoiler-heavy.” There are screen shots, gifs, and short clips as well as detailed posts on Reddit and Twitter about what happened during the clip.
CNBC reached out to Disney for comment but they did not respond immediately. Marvel Studios responded to the incident Tuesday afternoon by sending a cryptic tweet with the hashtag #DontSpoilTheEndgame. Also, a generic-sounding email from Joe Russo, the film’s directors, asking fans to remain silent about the plot.
Hill Impact CEO Dan Hill said that the incident could provide an opportunity for Disney, which is a marketing, lobbying, and PR company, to respond in a smart manner that keeps people talking. He suggested that they might leak deleted scenes or bloopers of previous Marvel films.
He said, “I believe these are opportunities companies have to show their character and in a way the public might not be used to seeing.” It’s an opportunity to have fun for Disney, who is known for being very serious.
Most likely, the person responsible for the leak had access to the footage.
Experts believe a leaked trailer like this won’t stop fans from seeing the film in its first weekend.
Paul Dergarabedian (comscore senior analyst) stated that “if anything, this scandal is only serving as a catalyst for ratcheting up the level of discussion related to the film & raising awareness of it even higher.”
Disney is disappointed, but it’s a sad moment after all the work it did to keep information from getting out so early.
“Endgame”, the 22nd film of the Marvel Cinematic Universe will finally resolve the events of Infinity War, in which half the heroes vanished into dust. It could also be the final film for many of Marvel’s most beloved characters.